Tag Archives: 3D

Viral Marketing: Have You Caught the Bug?

I watched Yogi Bear cartoons when I was a kid. And I laughed. Really, I did. But then I saw it was being made into a live-action-mixed-with-animation movie. In 3-D. And I sighed. Ah, that my childhood should come to this.

Today I saw animator Edmund Earle’s parody. And I realized, I’m grown now. I can appreciate Yogi and Boo Boo in a clip styled after the movie The Assassination of Jesse James by the Coward Robert Ford. It made me smile. But I wouldn’t let the kids see this. They’re probably not ready.

Now, this isn’t the kind of viral marketing you necessarily want for your company. According to an article in the New York Times, Warner Brothers, which is producing the 3-D movie but doesn’t have anything to do with the parody, is “monitoring the situation.” That said, it is a way to get the word out, even to adults who are sad to see real people acting like cartoons and cartoons trying to look like real bears.

“Going viral” was something that used to happen via e-mail, but now you find out about these things on Facebook and Twitter and probably still via e-mail if you don’t have a Facebook account. Before it was something marketers didn’t expect, now they hope … and call it “buzz” when it happens. Find out the brands with the year’s top ads, which all owe their places because people spread the word electronically. But what makes one video more likely to go viral than another? They’re often funny, usually “edgy” by someone’s standards, often there’s innuendo.

But here’s my personal favorite. It’s been around for a while, but I laugh whenever I see it. And it proves that two negatives (Walmart and clowns) do make a positive. What’s your favorite?

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