Tag Archives: Twitter

I’m a Born Again Social Media User!

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So this whole blog has been for my emerging media and the market class, which is part of my master’s in integrated marketing communications at West Virginia University. I turned in my final project on December 26, and now I suddenly feel liberated.

Yeah, I feel liberated from the course, but I also feel completely energized by social media. In the last few days I’ve Facebooked more frequently than ever before, and I even started posting to the Twitter account I got several weeks ago. I’m also on HootSuite now, which I learned about during my research for a course assignment early on, which means I can now schedule posts to my social networks and even post simultaneously, which is so awesome. I’m totally excited!

Of course it helps that I got a new job today. I mean, there’s nothing like a life-changing decision to motivate you to tell people all about how things are going, right? My job is as a technical writer for Bard Access Systems in Salt Lake City, which is a great job with people I really liked interviewing with. How great is that?!

So I just have to decide what to blog about now that I don’t have to concentrate on new media. I’ll probably stick with it for a while, because there’s still so much I’ve learned that I haven’t really had time to sit down and write about. I might even keep blogging when I start my new job in January. Granted, I’ll be working and going to school so the posts will likely be short, but even if it’s just one thing …

So my testimony about social media is that it ROCKS! It’s so great to be able to talk to so many people so many places without having to write one letter or e-mail at a time (though I did that too for people I don’t yet have on Facebook). I still appreciate letters, which are great to receive, but new media is so much more immediate. Big sigh of happiness!

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Viral Marketing: Have You Caught the Bug?

I watched Yogi Bear cartoons when I was a kid. And I laughed. Really, I did. But then I saw it was being made into a live-action-mixed-with-animation movie. In 3-D. And I sighed. Ah, that my childhood should come to this.

Today I saw animator Edmund Earle’s parody. And I realized, I’m grown now. I can appreciate Yogi and Boo Boo in a clip styled after the movie The Assassination of Jesse James by the Coward Robert Ford. It made me smile. But I wouldn’t let the kids see this. They’re probably not ready.

Now, this isn’t the kind of viral marketing you necessarily want for your company. According to an article in the New York Times, Warner Brothers, which is producing the 3-D movie but doesn’t have anything to do with the parody, is “monitoring the situation.” That said, it is a way to get the word out, even to adults who are sad to see real people acting like cartoons and cartoons trying to look like real bears.

“Going viral” was something that used to happen via e-mail, but now you find out about these things on Facebook and Twitter and probably still via e-mail if you don’t have a Facebook account. Before it was something marketers didn’t expect, now they hope … and call it “buzz” when it happens. Find out the brands with the year’s top ads, which all owe their places because people spread the word electronically. But what makes one video more likely to go viral than another? They’re often funny, usually “edgy” by someone’s standards, often there’s innuendo.

But here’s my personal favorite. It’s been around for a while, but I laugh whenever I see it. And it proves that two negatives (Walmart and clowns) do make a positive. What’s your favorite?